There are outside elements that may affect your rug's appearance over time. Many of these conditions are not covered under this warranty. These conditions are normal and are not considered manufacturing defects. These include, but are not limited to the following: Due to the use of natural fibers and dyes, color and texture may vary slightly from specification samples or from one rug to another. Roll marks are caused by rolling the rug for shipment, but will normally disappear with routine vacuuming. Rolling the rug for shipping can cause seam peaking. Carefully rolling your rug in the opposite direction will minimize this problem, and it should disappear after a few weeks. Shedding is normal for new rugs, especially those with cut piles, and will decrease significantly with routine cleaning. Small filaments of yarn that dislodge and gather on the carpet surface, especially in busy areas, may cause piling and shedding, and this will also minimize with regular vacuuming. Matting and crushing can occur in all rugs, especially at pivot points and traffic paths. Regular and proper maintenance help to minimize these characteristics. Highlighting and shading, particularly in cut pile rugs, result from light reflecting at different angles on the surface. Watermarking or pooling is caused by the reversal or bending of carpet fibers so that light is either absorbed or reflected from the surface. Occasional sprouting pulls or loss of single tufts of fiber is normal. Simply trim the tuft with sharp shears and vacuum. Ridges or rows may develop in high-traffic areas. Exposure to sunlight, humidity, heat, oxides and other atmospheric gases may cause color changes. Improper maintenance can also affect color appearance. Wet areas, like bathrooms, may cause texture and color changes due to humidity and exposure to chemicals such as chlorine. Soil and stain resistance are excellent in all of our hand-knotted rugs, but no rug is impervious to everything. Routine care and cleaning are vital to maintaining long-term durability and appearance.